Move over arches—straight brows are having a major moment.

Minimal, youthful, and ultra-flattering, straight brows (sometimes called “K-brows” due to their popularity in Korean beauty) are the ultimate no-fuss brow shape. They soften the face, create balance, and add a fresh, innocent charm to any look. Whether you’re going for a naturally undone vibe or want to sculpt your brows to perfection, straight brows are a versatile style worth trying.

Why Are Straight Brows So Popular?

Straight brows rose to fame thanks to K-beauty trends and celebrities opting for a softer, more natural brow look. Unlike the defined arches of the past, this shape gives the face a calmer, more youthful appearance—almost like a subtle facelift without the drama.

Here’s why everyone’s loving them:

• They make the face appear more symmetrical
  

• They suit most face shapes, especially round, heart, and oval
  

• They’re easy to maintain—less plucking and sculpting
  

• They pair well with soft glam or natural makeup looks
  
  

How to Achieve Straight Brows

Whether your natural brows are curved or arched, you can still achieve the straight brow look with a few simple techniques.

1. Start with a Trim and Tidy

Use tweezers to remove any stray hairs beneath the natural arch. If your brow naturally arches upwards, fill in the lower edge with a pencil or powder to straighten the line, while avoiding the highest point of your arch.

2. Shape with a Stencil or Brow Kit

Using a stencil from our Eyebrow Designer Kit can help map out the perfect straight line. Choose a stencil with a flat or slightly curved top and fill in using a brow powder or pencil.

3. Blend and Brush

Use a spoolie to blend product and soften any harsh edges. Straight brows should look effortless and soft—not overly structured.

4. Set it in Place

Top your straight brows off with a clear or tinted brow gel, like our Brow Set Styling Gel, to hold the hairs in place and keep your shape all day.

Pro Tips:

• If your natural arch is high, don’t fight it too hard—subtle straightening will still give you the desired effect.
  

• Use light strokes to mimic brow hairs and keep the finish natural.
  

• Match your brow product color to your hair for the most seamless look.
  
  

Straight Brows, Your Way

Whether you're experimenting for the first time or perfecting your signature look, straight brows offer versatility and a refreshing twist to your makeup routine. And with the right tools—like our Eyebrow Designer Kit with Stencils or Brow Stamp Kit—creating this trend at home is easier than ever.