Beauty Expo Sydney 2025 Highlights
This past weekend, we had the incredible opportunity to showcase The Brow Technicians at Beauty Expo Sydney 2025 — Australia’s biggest beauty trade show. It was our very first time exhibiting, and it was nothing short of amazing.
As a growing Australian cosmetics brow brand, being part of such a huge event was a milestone for us. From meeting salon owners and beauty professionals to connecting with everyday brow lovers, the weekend was a celebration of everything we’ve worked so hard to build!
Our Booth Setup
We wanted our booth to be a true reflection of our brand — bold, fun, and unapologetically pink. Our signature Pantone pink branding came to life with our pink Brow Bar, pink product shelving, and of course our brand-new floor product display stand.
The centrepiece? Our interactive Brow Bar, where visitors could try our viral Brow Stamp firsthand. From the moment the doors opened, we had people lining up to get their brows done in less than 60 seconds with our viral stamp!
(insert photos of booth setup here)
Live Reactions
One of the most exciting parts of the Brow Technicians Beauty Expo was watching people’s reactions to their brow transformations — in literally seconds.
✨ Our Viral Brow Stamp was the absolute showstopper. Visitors loved how easy it was to get perfectly symmetrical brows in less than 60 seconds, and the stencil kit had so many people saying, “Wow, I didn’t know doing brows could be this easy!”
✨ The Microblading 4-Tip Hair-Stroke Pen also had its moment. We ran live demos showing how the pen mimics the look of natural brow hairs. The reactions said it all — customers were shocked at how realistic the strokes looked, with many calling it the closest thing to salon microblading at home.
The line at our booth never seemed to end, and the buzz around our stand was one of the best feelings of the entire weekend.
Big Wins From the Weekend
The Sydney beauty trade show was more than just an amazing experience — it was a huge success for our brand.
🎉 Over 1,000 products sold across the two days.
🤝 20+ new beauty stockists signed on, including salons and retailers who will now carry The Brow Technicians.
💬 Countless compliments from visitors, with many saying they discovered their new holy-grail brow products at our stand.
For a first-time exhibitor, these results mean the world to us.
Closing Reflection
We’re so grateful for everyone who visited us at Beauty Expo Sydney 2025 — from loyal customers who came to say hi, to new friends who tried our products for the first time. A special thank you goes to our amazing team, who worked tirelessly to bring our booth and vision to life.
This is only the beginning for The Brow Technicians at trade shows, and we can’t wait to bring our products to even more beauty lovers across Australia.
👉 If you couldn’t make it to the expo, you can still shop our viral best-sellers online:
Thank you for being part of our journey — we couldn’t have done it without you 💖